How to increase the revenue of your blog

How to increase the revenue of your blog

October 21, 2020 0 By Laura TMOT

A few years ago, blogging wasn’t considered a lucrative career choice. Now, bloggers can make good money… if they play their cards right. Earning a living off blogging isn’t easy. It requires lots of hard work and perseverance. However, if you manage it, you’ll be doing something you truly love and it won’t feel like work at all.

Earning money from your blog takes time. But there are probably some things you could be doing to increase the revenue of your blog. Here are some of them…

Send professional invoices

As a blogger, you probably send lots of invoices to clients. This can be arduous and time-consuming. You’ll know the importance of invoices done right. An invoice with a mistake could be sent back to you and payment will most likely be delayed. A scruffy invoice might make you appear unprofessional and you could lose the respect of valued industry contacts. Using an invoice template will help speed up the process and ensure your invoices are accurate. Invoice software can also send automated reminders to clients and chase late payments on your behalf. 

Host webinars

Webinars are becoming increasingly popular, especially with covid-19 meaning that people are staying home more. But how can a webinar help the revenue of your blog? Webinars are great as they increase awareness and attract traffic to your site. If you link your webinar to a recent article you’ve posted, you’ll engage current readers and hook new ones. This works especially well if you include a call-to-action at the end of your article. 

Integrate call-to-actions

All good blogs should have plenty of call-to-actions to click on. But what is a call-to-action? It’s self explanatory. It’s a marketing term for any device designed to prompt an immediate response or sale. So, if we use the webinar as an example, the call-to-action at the bottom of the article might be encouraging readers to sign up to the webinar on the topic. Using these throughout your website will stimulate engagement and increase the number of clicks. Ultimately, you want people to be staying on your website for longer, and call-to-action buttons do this.

Collaborate with influencers

Influencers are great at spreading awareness. They are always looking for new opportunities. And, bloggers and influencers are similar. You both want the same things. So, why not team up? By connecting with influencers with similar interests you will be able to form a mutually beneficial collaboration where you expand each other’s following. This will take you to future collaborations, raise your profile and, consequently, increase your revenue. You can meet influencers to collaborate with at conferences like the BlogOn event I organise.

Giveaways 

Giveaways are great for bloggers. They can generate tons of email leads and raise your profile. However, lots of bloggers don’t do giveaways right. A giveaway should always be connected to the purpose of your blog so you attract the right people. You should connect it to your Facebook page, having a pop up for entrants to like it. And don’t forget to share on social media, too. A giveaway should always be used to boost your revenue and enhance your following.