Career Tips On How To Build And Promote Your Online Presence

When employers get your job application, chances are they are likely to look you up. Our survey discovered that 17% of employers and top executives in the HR departments said that they first do a Google search of the applicants.

  1. Learn How To Optimize

That means you have an opportunity to influence what they find about you online. The first thing to do is to identify the keywords you want to rank for in the online searches. It can be keywords based on your skills, certifications, career interests, or job title. For the keywords to make any significant strides, you must create content and post on a personal website, a medium outlet, or a blog.

Make sure that the material you write is optimized for the searches. The search engines will crawl the web looking for content that comes from credible authorities who deliver value. Therefore, your posts should be relevant, informative, educative, and engaging.

Remember that our survey also found that 40% of employers will skim through the first and second pages of search results. That is where you want your content to appear, and if on the first few slots of the first page, the better.

Building a site with your name in the domain might also be helpful. It will aid users in finding your optimized website when they search for your name. Remember to include an updated portfolio of your work and a current resume on the site.

  1. Define Your Expertise

When selling yourself to potential employers, you should market yourself as an expert in your respective field. That way, you will have defined your employee brand and make yourself stand out from the competition. According to Arielle Executive in Sydney, 28% of employers stated that an applicant’s specific knowledge of the industry is an essential factor they consider their online presence.

You, therefore, should give some thought to what you want prospective employers to know about you and your understanding of the industry. For instance, you should define the specific domain your experts major in if you work in marketing. It could be in developing promotional strategies, advertising, or social media marketing.

Assess our past and present experiences, and then highlight your skills and accomplishments in your field that will demonstrate your level of expertise.

  1. Continue To Inform And Educate

Once you are aware of your strengths and the skills you want to promote, come up with a content strategy that you will use to educate and inform your target audience continually. It should be material that delivers value consistently. That way, your audience will consider you an authority in your field or industry.

Employers are keen on identifying different content among these instructional articles, online course guides, and eBooks; this is according to our survey.

You, thus, will curate and post optimized content continuously so that you build a body of valuable work that will help in growing an online following. Make user you develop various forms of content that will inform, educate, and entertain your followers. It will play a significant role in showing potential employers that you are an effective communicator who is creative and passionate about his or her profession.

  1. Get Social, Join Online Groups

The more your professional network grows as you promote your expertise and educate people, the more it becomes invaluable. Our surveys showed that 38% of employers consider specialized organization memberships and a top requirement for job applicants. But joining such professional groups is not enough. You also must engage with other members, attend events, and network with people you meet.

All in all, the employers want to see a candidate that engages others within the industry by sharing ideas, striving to network and stay informed, seeking new learning opportunities, and zeal to acquire new knowledge and skills.

  1. Network And Stay Connected

According to our research, 10% of employers believe that applicants who comment on their LinkedIn groups have better chances of getting contacted for interviews. Moreover, 13% of employers consider the commentary in industry group chats via media outlets such as LinkedIn or Quora Answers can be a source of valuable information.

Therefore, commenting on public conversations on various social media groups shows you are passionate and interested in your profession and industry. It also portrays your willingness to share your ideas and offer your insights. Such engagement will help you network and connect with other professionals.


Your online presence should be an evolving process. As you do your best to progress your career, you also need to put in enough effort towards sharing your newly acquired expertise. In so doing, you improve your chances of landing an ideal job as you continue to learn and further yourself professionally.